Fujifilm Business Innovation finds sweet-spot in AI-augmented process automation

Year-on-year revenue surges as enterprise consulting takes off.

Fujifilm Business Innovation’s focus on process automation appears to be paying dividends with revenue from services accelerating in the year ended 31 March last year, the company’s most recently filed New Zealand accounts show.

Total customer revenue in 2024 was $129.4 million, up from $79.5 million in 2023. Service and maintenance revenue increased from $43.5 million to $61.6 million while enterprise consulting revenue grew from $19.4 million to $48.2 million.

The local unit’s process automation team boasts around 40 specialists covering finance automation, healthcare sector solutions and document digitisation and information extraction explained head of process automation Irene Direnko-Smith.

Irene Direnko-Smith, FUJIFILM Business Innovation New Zealand

“What sets us apart is our local expertise and commitment to managing the process end-to-end in-house, ensuring successful delivery every time,” she said.

Valued vendor relationships

To achieve results, Fujifilm partners with a variety of vendors to deliver systems tailored to clients’ needs. Partners include US-based specialists Esker, Docusign and Tungsten and Microsoft for its Dynamics and Power Platforms.

Fujifilm specialises in document digitisation and information extraction applied, for example, in finance to automate financial processes with e-invoicing solutions that use AI to help customers realise significant benefits.

The team also collaborates with banks to optimise processes such as mortgage processing, compliance, credit card dispute resolution and other customer interactions.

Innovation in Health sector

In health, tech from Fujifilm Healthcare is used to deliver procure-to-pay, invoice-to-cash and e-invoicing solutions that again are using AI to deliver further benefits.

Fujifilm Healthcare’s Synapse VNA image archive, meanwhile, links to health information technology systems, providing secure storage management and access to complete patient imaging records.

AI in Accounts Payable Automation survey

In February, the local company released the results of its 2025 AI in Accounts Payable Automation survey, conducted in November 2024.

The survey showed manual accounts payable was still dominant, with only 7 per cent of businesses claiming fully automated their processes.

Invoice processing took an average of 11–20 days in contrast to processing times of less than five days achieved by the top-performing businesses.

Additionally, 46 per cent of respondents also reported dealing with frequent discrepancies and errors. While only 21 per cent of the surveyed companies used AI in their processes, 96 per cent recognised its potential benefits.

“Our team have successfully implemented AP automation for over 100 organisations across New Zealand and we have seen our customers achieve remarkable improvements in productivity, efficiency, performance and substantial reductions in errors and costs,” Direnko-Smith said.

Clients include Gallagher Group, PGG Wrightson and Xero, which accelerated invoice approval from several weeks to less than four days.

Fujifilm is also one of four members of the all-of government print technologies and associated services supplier panel.

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